Agents in the Wild
All cases / Case #002

Route every inbound lead into Salesforce automatically

Italian car dealer group Autotorino runs 109 Zapier automations that send leads from every channel into Salesforce, plus an AI voice workflow that answers calls that used to go unanswered.

ZapierOpenAIElevenLabsSpotted· Sales· by Autotorino· Oct 14, 2026
Time saved
2,394 h / year
Running cost
Not stated
Result
2,394 h returned to the CRM team
“In 2025, Autotorino calculated the automation returned 2,394 hours to the CRM team”
From the source: Zapier Blog · 2026-08-08

Spotted: found in the wild. The numbers are as reported by the source above and have not been independently verified yet.

The situation

Autotorino handles sales and after-sales across 74 locations and 23 brands, with requests arriving through web forms, lead-gen tools, email and phone.

The agent

109 Zaps write every lead into Salesforce as the single system of record. A separate AI voice workflow built with OpenAI, AssemblyAI and ElevenLabs answers inbound calls.

How to build it

  1. List every channel where leads arrive.
  2. Build one small automation per trigger instead of one giant workflow.
  3. Make the CRM the single place every lead lands.
  4. Add an AI voice layer for calls nobody picks up.
  5. Track the hours returned to the team.
Source: Zapier Blog

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